Written By: UMA Editorial Team |

Published on: November 6, 2023

With Valentine’s Day coming up, love is on the minds of many. For us at UMA, celebrations of love are not just confined to romantic love and Love quotes, love messages & love poetry — but, we experience so many different forms of love in our lives that deserve to be honored, from self-love to friendships to familial relationships.

In Ayurveda, love is a healing, restorative, and overflowing force that can restore balance and positivity to our everyday lives. While contemporary culture and messages in the mass media teach us that love is something that happens to us, that we’re helpless to the forces of fate as we wait for “the one,” Ayurveda teaches a much more empowering message: love is something we can actively cultivate in our lives through practices of mindfulness and self-care. When we take a proactive approach to love, we gain agency over our own feelings of happiness, connectedness and well-being.

One of the ways you can cultivate love this Valentine’s Day is by trying out our Pure Love Collection, which was specifically designed with the purpose of promoting love for the self and those around us. Sensuous, aromatic and soothing Ayurvedic botanicals like neroli, jasmine and rose form a sweet and indulgent blends that will not only ground you in self-love, but that will also fill you with the positivity, mindfulness and confidence that is necessary for connecting with others.

Our Pure Love Body Balm hydrates the skin while softening the soul, and the sweet, floral aroma of our Pure Love Wellness Candle fills the environment with sensuous pleasure and delight. Perfect for incorporating into your routine before a date night, our Pure Love Body Scrub softens and detoxifies the skin, leaving it with a radiant glow, while our Pure Love Perfume Oil will engulf you in an irresistibly exquisite aroma.

One quick, instantly-soothing way to hydrate and soften the skin is by giving yourself a hand massage with essential oils. The best thing about a self-massage is that it is deeply personalizable: you can choose oils that are most suitable to your health and wellness needs and target specific areas during your massage. 

If you are looking to soothe stress and anxiety, to promote better sleep or to boost mood and energy, you can try out one of our wellness oils. If you want to target wrinkles, hyperpigmentation and unevenness, you can try out our UMA Absolute Anti Aging Body Oil. And for a targeted, versatile formula that promotes circulation, detoxifies, hydrates and more, our UMA Absolute Essential Self Massage Oil is a potent panacea for all your self-massage needs.

To give yourself a hand massage, use firm, circular movements to massage 4-5 drops of oil into the middle of the palm, the base of the thumb, in between each finger, the knuckles, the inside of the wrist and wherever else you feel your hands could use some TLC

Whether you’re spending the day with a special someone or looking forward to embracing self-love, friendship and family this Valentine’s Day, our Pure Love Collection is a surefire way to celebrate love with intentionality—and to feel luxurious while doing so. 

For more in-depth information on the products in our Pure Love Collection, you can check out these blog posts:

And if you’re interested in learning more about the role of love in Ayurveda and at UMA, here are a few of our blog posts on the topic: