Written By: UMA Editorial Team |

Published on: November 9, 2023

February marks the start of our Dare to Go Bare campaign, an initiative to inspire women to go makeup free and love the skin they’re in! We’d never hate on makeup, but we want to blast the stereotypical beauty standard that we NEED it to look presentable.

How many times have you been asked if you were okay when you forgot to put mascara on in the morning? “Wow, you look really tired. Did you get enough sleep?” is one of my personal favorites. There’s this silly notion that if we aren’t wearing makeup, there’s something wrong with us.

From our all-women team here at UMA, we’re here to remind you that the makeup (or no makeup) rules are up to you! Total lipstick fanatic? Rock it! Feel more confident with a swipe of blush on each cheek? Power to you. But remember: you are beautiful with or without it.

As women, we live in a society that expects us to be attractive and appealing all the time, constantly bombarding us with beauty tips and tricks to be more beautiful as if what we were born with wasn’t enough. These impossible standards keep us continuously striving for perfection and can take a subconscious toll on our self-worth.

Alicia Keys made waves with a Lenny Letter she wrote last May about going makeup free. She was fed up with the constant pressure she felt in Hollywood and beyond and realized she was masking her true self by going along with the status quo. A powerful feeling of empowerment came over her when she stepped out without makeup on, inspiring a slew of celebs to follow suit.

Everyone from Sharon Stone to Beyonce to Kylie Jenner and more have shown off their #nomakeup selfies, encouraging women everywhere to embrace natural beauty

All month, we’re asking you to do the same by sharing your own #daretogobare selfies. Tell us why going makeup free is liberating and empowering, what it means to you, and how you made the journey towards taking your makeup-free selfie. You could win up to $250 worth of UMA products by sharing your stories on Instagram. Check out our Dare to Go Bare page for all the details.

At UMA, we know that true beauty comes from within. Our products are made with the philosophy that beauty and wellness are interconnected, working synergistically to bring unmatched vitality to your skin and your mind. Our blends enhance your natural outer radiance and help restore inner peace & balance, delivering complete wellbeing.

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