Written By: UMA Editorial Team |

Published on: February 28, 2024

In a recent interview, Shrankhla Holecek, the visionary founder and CEO of UMA, shared her profound insights into the impact of Ayurveda on modern wellness trends. This exploration dives into the core philosophy of Ayurveda, emphasizing individuality and intuition in holistic well-being.

In the ever-evolving world of wellness, Organic Spa Magazine stands as a beacon of expertise, providing trusted advice on lifestyle and travel. For over a decade, Organic Spa Media, Ltd. has been the go-to source for those seeking genuine insights amidst the growing “noise” in the wellness space. From clean beauty products to luxurious spa resorts, Organic Spa Magazine curates only the best for the discerning wellness consumer.

Camille Styles, the brainchild behind the eponymous magazine, embarked on a journey over a decade ago fueled by the belief that our daily choices shape the lives of our dreams. Her site, Camille Styles, inspires us to find beauty and adventure in the every day, creating “the good life” wherever we are.


UMA differentiates beauty and self-care by utilizing nutrient-rich botanicals rooted in Ayurvedic traditions. From Aloe to Indian gooseberry and Chamomile, each product targets root causes, promoting skin rejuvenation, inner peace, and optimism. Shrankhla states, “UMA aims to enhance your life, improve sleep, and boost positivity—aligned with Ayurvedic philosophy,” as shared in an interview with Organic Spa Magazine.


UMA founder

“Our products strive to revitalize, heal, and enhance radiance while fostering peace of mind and positivity,” UMA draws on centuries of Ayurvedic knowledge. At the same time, Shrankhla blends modern science to validate product effectiveness. After comprehensive testing with over a thousand women, UMA has demonstrated significant enhancements in skin brightness, clarity, and reduction of fine lines. Shrankhla states, “Ayurvedic beauty aligns the mind, body, and environment, yielding transformative results steeped in ancient wisdom and intuitive insights.”

Shrankhala shared with  Organic Spa Magazine, how UMA engaged over a thousand women to evaluate their formulations, resulting in visible improvements in skin luminosity, clarity, and reduced wrinkles for 93% of participants. “Ayurvedic beauty highlights the interplay of mind, body, and surroundings in achieving tangible results,” emphasizes Holecek. “This wisdom is grounded in over 5,000 years of tradition and innate knowledge, embodying the forefront of beauty innovation.”


Recognizing modern complexities, Shrankhla advocates for personalized wellness solutions using Ayurvedic herbs like Ashwagandha, Brahmi, and Turmeric. These herbs combat stress and enhance cognitive functions, promoting mental and emotional balance. In an interview with Camille Styles, Shrankhla stresses, “Ayurveda highlights the importance of individuality and intuition.”


During our exploration, we can’t ignore the current trend of ‘bed rotting,’ sweeping through platforms like TikTok. This practice involves staying in bed for extended periods, not for sleep, but for passive activities. Surprisingly, this trend is gaining popularity, particularly among Generation Z, who may be grappling with burnout from various life demands.


In addressing current wellness trends, Shrankhla sheds light on the concept of ‘bed rotting‘ and its potential pitfalls. While Ayurveda supports relaxation, prolonged periods of inactivity can lead to increased lethargy and melancholy. Shrankhla advises against sedentary habits in bed and advocates for a balanced approach that includes mindful activities like nature walks, meditation, and digital detox to combat fatigue and burnout effectively.

Through the lens of Shrankhla Holecek’s wisdom, we discover that beauty is not just skin deep; it reflects our inner vitality and connection to the world around us. In the pages of Organic Spa Magazine and Camille Styles, Shrankhla’s wisdom echoes, guiding us toward a holistic understanding of Ayurvedic wellness.